xixi / 

style guide

 

a distinctly feminine oasis.

a distinctly feminine oasis, a space for creation, connection, celebration

brand statement 

the xixi woman knows she needs serenity and balance within herself to be bold out in the world. 

she knows she must surround herself with other powerful and connected women, to lead a powerful and connected life.

 

xixi is where you go to connect to your feminity, your tribe, your body and higher self. xixi is a space of discovery and rejuvenation. 

 

xixi is your sanctuary.

 

 

brand values

effortless

playful

feminine

creative

confident

 

#373745

#9e667d

#cbb3b2

#bbb1bb

#fdf7e9

brand colors

 

this is the body font, josefin sans light, 18pt. Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centurie.

header font, Josefin, 36pt 

this is the body font, josefin sans light, 18pt. Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centurie.

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welcoming, easy, free spirited. approachable. strong. 

 

sophisticated and fun. 

light yet bold.

 

this is your 'make a statement' font. always thin. always tall. 

brand textures

 

mood.